News 24/7

‘Avatar’ sequels delayed, Disney sets date for new ‘Star Wars’ film

Walt Disney Co will postpone the release of the next three installments in James Cameron's blockbuster "Avatar" series, but announced a new "Star Wars" film will reach theaters in 2026....

News 24/7 Topics

‘Last’ Beatles record to be released this year thanks to AI says McCartney

Driver granted bail as Australia mourns 10 wedding guests killed in bus accident

Jennifer Lawrence says comedy ‘No Hard Feelings’ lured her back to acting

Singer Kelis breaks silence on Bill Murray romance rumours

‘Kimberly Akimbo,’ Tom Stoppard’s ‘Leopoldstadt’ among winners at Tony Awards

Armani explores sustainable cotton production in Italy

Jennifer Aniston says she ‘broke her body’ by working out too hard

Crocodile’s ‘virgin birth’ is a first for science’s history books

‘My fear is obvious’: Shannen Doherty shares cancer update

US East Coast blanketed in veil of smoke from Canada fires

Prince Harry feared he would be ‘ousted’ from royal family over James Hewitt rumours

Kathleen Folbigg pardon shows Australia needs a dedicated body to investigate wrongful convictions

Princess Eugenie and Jack Brooksbank welcome second baby

Apple reveals sleek Vision Pro AR headset, triple the cost of Meta’s top-of-the-line price

Royal families gather for Prince Hussein’s wedding in Jordan

‘That 70s Show’ actor Danny Masterson convicted on two rape counts

Kim Cattrall to return as Samantha Jones in And Just Like That… Season 2

Prince Harry may face US visa court fight after drug revelations in ‘Spare’

House swaps and dog walks: Travellers find cheaper alternatives to lodging

Actor Al Pacino, 83, expecting his fourth child

New perfume aims to capture the scent of Auckland’s iconic Karangahape Rd

France’s Justine Triet becomes third female director to win Cannes’ Palme d’Or

WA Premier Mark McGowan quits in shock announcement, declaring he is ‘exhausted’

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.